What I Learned Writing 6 Articles for SquareOne
Hey! I’m spending 30 days helping SquareOne take their Customer Success to the next level with engaging newsletters, FAQs, community interactions, and tech tools to make it all more efficient. This is my post about the six newsletters I wrote for them. Click here to view the full project!
Ever since I found out about the concept of a board game console, I’ve been fascinated by the possibilities they bring to the world of tabletop gaming. I’d written about what I learned from board games and why they were crucial in my development, even before hearing about SquareOne.
For the uninitiated (as I was two months ago), a board game console is generally a large tablet that can interact with physical components using NFC and RFID technology, creating a unique, engaging board game/video game experience.
I spent some time looking through the community comments on SquareOne, and a consistent area of criticism was communication. I know it’s tough to keep the community updated consistently, but even engaging them with content covering things they’re passionate about will keep them assured that SquareOne is alive and well.
My goal was to create the first six posts for a newsletter or blog series that SquareOne could release.
- 3 Reasons Kids Should Play Board Games
- 4 Reasons Board Games Won’t Die
- How to Start a Board Game Group
- Why SquareOne was Successfully Kickstarted
- 4 Difficulties Developing SquareOne
- SquareOne: Why Bother?
I wrote three posts about what an awesome form of entertainment board games are, and three about how SquareOne affects our experience of board games.
The three about how awesome board games are were easy and fun for me to write. Ever since age ten or eleven, when I was introduced to Dominion, I’ve been subconsciously building a case for why board games are good for you.
Within the last couple years I’ve thought more about how impactful it was in my social and cognitive development. I learned how to be a good loser, to teach complex games, and to strategize and abstract.
I believe hobby board games are one of the most enriching pastimes for people of all ages.
The three about SquareOne were more tricky. I’m not on the team, and don’t have access to many specifics.
As a consumer, however, I know how I perceive SquareOne changing the board game and entertainment landscape. I’ve also read SquareOne’s FAQs and community updates as well as those of their competitors, and noticed recurring issues.
Securing hardware when you’re a young startup designing a computer with a new form factor is difficult. Given that their demand isn’t huge, I’m guessing suppliers prioritize more established buyers.
Securing licensing encounters all the same issues. Well-known companies with valuable IPs don’t want to attach their name to a product that might fail or be received poorly, as it reflects badly on their product.
I learned a lot about SquareOne from writing these posts, and I think they bring awareness to interesting topics around board game consoles.
I also learned that I have a lot to say about board games, and may continue writing about them even if it’s not for SquareOne.
